Access to WARc

online resource library

Please note that our licence is for academic use only: this resource must not be used for commercial/enterprise purposes.

  • Warc  Icon
    Subject coverage: Advertising
    Data retrieved: Articles and news from in-house and partner sources, plus journals such as Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research
    Service provider: Warc
    Please note that our licence is for academic use only: this resource must not be used for commercial/enterprise purposes. You need to use your student/staff email account to register for the WARC newsletter.

About WARC

From the Warc web site:

"Warc is a comprehensive and international service that includes the latest industry thinking, award-winning effectiveness case studies and rigorous research in the fast-moving communications world. We have three main sources of content:

  • The first is the material produced by Warc's dedicated researchers and correspondents worldwide.
  • We also showcase content from over 50 leading partners around the world including: the IPA, Account Planning Group, Effie Worldwide, ESOMAR, Euromonitor and Futures Company/Yankelovich.
  • The third source is the publications that we produce with other organisations, including Market Leader, the Journal of Advertising Research, International Journal of Advertising and the International Journal of Market Research."

Subscribing to the WARC newsletter

Register for the WARC newsletter using your MMU staff or student email address. Currently the newslatter can only be sent to university email accounts.

 

AAA Student VPN Access

to access warc from home

MAc users

Open System Preferences

Click on Network

On the left click the add(+) a network device

Search for VPN | and change VPN type to PPTP and name it | click create

Settings are as follows:

  • Server Address: aaastudents.co.za
  • Account name: "YOUR STUDENT LOGIN"
  • Click Authentication settings:
  • Password: "YOUR STUDENT PASSWORD"

PC users

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